VIPArtFair.com is experimenting with a fully digital art fair experience. Art Observed says:
“Contemporary art buyers and admirers, many undoubtedly slippered in the comfort of their own homes, logged in for the opening of the VIP Art Fair on Saturday at 8:00AM (EST). The online Fair was three years in the making, but until Saturday the website consisted of little more than a list of participating galleries and organizations, a brief overview, and a promotional video. Though the galleries had also been publicizing featured works to be offered and screenshots of their virtual booths, those not lucky enough to attend the fair’s opening party were still gripped with curiosity about the kind of experience the site would offer.”
Based on what I could gather from twitter, that experience consisted of privacy issues and extremely slow load times. I love seeing the art world make bold forays into the online world like this, but it’s hard to watch someone learn hard lessons about usability and scaling.
Also, three years in the making? In the world of internet start-ups you should have at least three failures in that time, in which you’d learn all those lessons about usability.
» Art News – Online: VIP Art Fair Opens Virtual Doors - AO Art Observed™